The process of marketing management is about attracting and retaining customers by offering them desirable products that sa...
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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Porter’s Five Forces Model
Porter’s five forces model helps in accessing where the power lies in a business situation. Porter’s Model is actually a business stra...
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Product Life Cycle (PLC)
Product Life Cycle (PLC) A new product passes through set of stages known as product life cycle . Product life cycle applies to both ...
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Marketing Mix | 4 P’s of Marketing
Marketers use different tools in order to get the desired response from the customers or best satisfy their needs. These tools are know...
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Market Segmentation | Bases for Market Segmentation
Market Segmentation Market segmentation can be defined as the process of dividing a market into different homogeneous groups of consum...
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What is Marketing? and Basic Marketing Concepts
What is Marketing? (Marketing Definition) There are a lot of marketing definitions available but the right ones are focused upon the k...
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